For TikTok Shop sellers who want a creator engine, and for creators who want partnerships worth their audience's trust. We match, brief and measure — across the EU and EEA, the United Kingdom and the United States.
What happens next: a free shop audit and a straight answer within one business day — including when the honest answer is "fix this first". See plans and starting fees →
Selective by design. We only take on products we can put in front of a creator's audience without flinching.

Screened creator
Audience fit · disclosure · terms
Affiliate payout trend
Illustrative — not client data

Shoppable clip · product tagged
The bridge between sellers, vetted creators and promoters — each partnership shaped around your product, market and ambition.
Indicative starting fees in euros, excluding VAT and creator fees. Fixed-scope work can be bought by card; programmes are scoped first.
Launch
from €3,900 one-off
Shop, tracking and the first screened creators live in one market.
Engine
from €4,600 per month
The always-on creator affiliate engine, plus a performance share.
Scale
from €9,800 per month
Multi-market programme with LIVE commerce and executive reporting.
How we sell — and how we don't
We do not pitch packages at strangers. We look at your product, margin and shop, tell you plainly whether creator-led commerce will work, and scope only what the evidence supports.
One call and an audit, before anyone talks budget.
A written plan sized to your margin, not our retainer.
A pilot with real creators and agreed numbers.
Only what the pilot earned — never a leap of faith.
If one side of the triangle loses, the model breaks. That is the whole operating rule.
01
The creator wins
Relevant products, clean briefs, fair commercial terms, timely payment — and full freedom to protect their audience's trust.
02
The seller wins
Conversion-minded content and attributable GMV, not inflated impressions. A repeatable creator-affiliate engine, not one-off campaigns.
03
The audience wins
Honest, clearly disclosed recommendations of products that match the promise in the video. No bait, no fake scarcity, no forced endorsements.
Commerce outcomes
GMV attributable to creator activity
Conversion rate on shoppable content
Cost per acquired customer
Creator campaign ROI / contribution margin
Bar lengths are illustrative of relative priority, not results.
Vanity reach
Raw video views — context only
Follower count — not a KPI
Likes — directional at best
Generic engagement rate — input, not outcome
Useful as context and diagnostics. Never the goal, never the invoice justification.
Disclosure first
Every paid, gifted or commission-based post is labelled as advertising, in the audience's own language.
Vetted creators only
Screened on audience fit, content quality, disclosure practice and commercial terms — our assessment, not a platform badge.
Compliance-aware
EU/EEA consumer and marketing rules, UK CAP Code expectations and the US FTC endorsement guides built into every brief.
Quality-gated products
We decline products likely to mislead, disappoint, or generate avoidable returns and complaints.
Three relationships, one standard
A collaboration only holds if all three sides come out ahead — the seller, the creator and the person watching. That is the test we apply before we take on any work.
You bring a product worth recommending and honest facts about it. We bring screened creators, written briefs and reporting on what actually sold.
Apply as a seller →You keep editorial judgment and your audience's trust. We bring sellers we have vetted, clear terms agreed before filming, and briefs that never ask you to overstate a product.
Apply as a creator →Agencies, consultants and operators who know sellers or creators worth introducing. Revenue share on referred engagements that actually start.
Partner programme →This lands with us directly. We read every enquiry and reply within one business day, including when the honest answer is that creator content is not your bottleneck.
Investor relations
For professional investors: our overview of the opportunity, how the engine works, the economics behind it and how this round would be spent. Market data is cited, internal figures are models — and access to the full data room is granted per named person.